Marketing Bali: Image Ideas

When you’re building a website about Bali vacations aimed at the tourist industry, what kind of image should you use to represent Bali? We’re talking about the overview here – designing your website, logo, banner, or business card.

The good news is that Bali is such a rich landscape of culture and natural wonder that you have a wide choice of iconic representations to choose from. What we mean by “iconic representations” is, for example, think of the Disney theme parks. The first image that came to mind was probably a set of mouse ears. Or think of the tourism industry for France – notice how the image of the Eiffel Tower immediately flashed through your mind? Things like that are iconic – they represent their place using a picture.

Here’s some possible inspirations for your Bali-travel business:

* Temples: You can’t throw a rock in Bali without hitting a temple. Half the tours in Bali have temple stops. Also, they have that distinct pagoda-style layered peaked roof shape, perfect for a logo.

* Watersport: Surfboards, snorkel gear, jetskis, and yachts are just perfect for a Bali tourism campaign that focuses on beach-side villa rentals. If you just represented a seaside attraction with sea shells and starfish, any old country with a coastline can boast those. But quality ocean-going leisure can only be had in places like Bali.

Read more